EVALUAREA MODELELOR DE BUSINESS BANCARE EUROPENE

Mihail GÎRLEA

Abstract


Sustenabilitatea a devenit una dintre provocările băncilor actuale. Deoarece modelele de business durabile sunt respon­sabile pentru mediu și societate, împreună cu generarea de beneficii economice, acestea reprezintă o abordare atractivă a durabilității. Modelele de business durabile oferă băncilor și avantaje competitive, precum creșterea reputației mărcii și reducerea costurilor. Cu toate acestea, nu este prezentat niciun cadru pentru a evalua sustenabilitatea modelelor de business bancare. Pentru a acoperi acest decalaj teoretic, în cadrul acestui studiul vom descrie metoda Delphi-Analytic Hierarchy Process.

 

EVALUATION OF THE EUROPEAN BANKING BUSINESS MODELS

Sustainability has become one of the challenges of today’s banks. Since sustainable business models are responsible for the environment and society along with generating economic benefits, they are an attractive approach to sustainability. Sustainable business models also offer banks competitive advantages such as increasing brand reputation and cost reduction. However, no framework is presented to evaluate the sustainability of banking business models. To cover this theoretical gap, in this study we will describe the Delphi-Analytic Hierarchy Process method.


Keywords


sustainability, bank business models, sustainability business model, financial institutions, banking.

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References


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